What changed in GEO Style, newest first.

Impact: each finished action is compared with similar questions nobody acted on, with a likely range, so you can see whether it worked; trend charts mark finished actions, published content, competitor site changes and changes to how answers are collected, with notes anyone on the team can add.

Correction clock: approve the facts about your brand and every answer is checked against them; a wrong claim is followed from the first wrong answer to the first right one on each assistant.

Competitors: each competitor has its own page with what it does, the questions it takes from you, its cited pages, the sites that name it and not you, and changes to its site; on Pro and Enterprise, DataForSEO’s backlinks show the sites that link to your competitors and not to you, also in Sources and as suggestions in Actions.

AI agents: connect a Cloudflare Worker or the WordPress plugin, or upload server logs, to see which AI crawlers visit and whether they are genuine, with a warning when your site starts turning one away.

API and MCP: read your decisions, actions and scores from your own tools or an AI assistant, with a key for each brand, on Pro and Enterprise.

Plans and billing: self-serve sign-up with a 7-day trial, ready for when sign-up opens, and plan and payment changes through Stripe.

Decisions: each buying question is now one decision across the assistants that answer it, its status pooled over several recent runs so one unusual answer does not flip it, and every percentage comes with a likely range based on how many answers are behind it.

Filters: the period, assistant and market you choose stay set as you move between pages, and travel with any link you share.

Answers: shown as formatted text, with the headings, lists and links the assistant wrote, and links that Gemini sends through a Google redirect now lead to the publisher’s page, so the sites it really cites are counted.

Playbooks: reusable playbooks write content in named steps, from research to search metadata, with a review step wherever you want one; grids run one playbook across a list of topics or pages, and the quality check now also scores a draft against your brand voice.

Home, Actions, Measure, Prompts, Answers, Site, Reputation risk, Brands and Support are redesigned, and so is the weekly summary email.

Brand profile: add the personas you sell to and the facts you approve, and drafts and page rewrites use them along with your brand voice.

Guided fix: work a decision you are losing step by step, from its answers and sources to the changes to make, and measure it again when you finish.

CMS publishing: publish approved content to WordPress or Webflow from the content editor, as a draft or live, or on a schedule.

Accessibility: findings are mapped to WCAG, scored across its four principles and grouped by rule and page template, with a code snippet for each fix, so one change clears many pages.

Products: for online shops, bring in your catalogue from a product feed or Shopify and see the categories and collections where assistants recommend you.

Assistants: Amazon Rufus and Google’s AI Overview and AI Mode can now be tracked alongside ChatGPT, Gemini, Perplexity, Claude, Copilot and DeepSeek.

Support: ask for help from inside GEO Style and follow the conversation in one thread.

Support: drag screenshots or files into a ticket, and edit or delete a ticket you opened.

Security: the Site page shows the security signals anyone can see from outside your public site, with the evidence and what to fix, and, with your consent, runs automated checks with Nuclei, OWASP ZAP and a TLS audit on the domains you control.

GEO Style itself is easier to use with a keyboard or a screen reader, with visible focus and labelled controls across the app.

Integrations: get decision changes and digests in a Slack channel, with slash commands and snooze, or send events to your own systems by webhook.

Prompt suggestions: connect Google Search Console and the queries buyers already search for are suggested as prompts to track.

Attribution: connect Google Analytics by signing in with Google, and see AI-referred visits next to how often answers name you.

Integrations: turn a decision into a Linear issue, with its assignee, status and comments kept in sync, or into a Jira issue.

Team and collaboration: discuss a decision in comments, with mentions and reactions.

Bulk prompt editing: import a list of prompts with the assistant and market to ask them on, and run any selection right away.

Prompts: your prompt library, clusters and run history are now tabs of one Prompts page.

GEO maturity: a page with your brand’s level and what it takes to reach the next one.

Decision changes: a History view lists every status change across your decisions in one place.

Plans and billing: the Billing page shows your plan’s limits and how much of each you have used.

AI readiness: a crawl of your site checks robots.txt, structured data, page speed and how much of each page can be read without running scripts, with a score for each page.

AI readiness: generate an llms.txt file and schema markup to paste into your site.

AI readiness: each page’s analysis suggests rewrites for its weak sections.

E-E-A-T signals: pages are scored for their author, freshness, sources and trust markers.

Decisions: on a decision you are losing, see how your page compares with the winning competitor’s, measure by measure.

Alerts and digests: set alert rules for a brand on the measures you care about.

Prompt suggestions: ask for a fresh set of suggested prompts whenever you want one.

Brand setup: enter a website address and GEO Style drafts the brand description and suggests competitors to track.

Brand Kit: give your brand a positioning, keywords and a tone of voice as you set it up, and suggested prompts and actions take them into account.

Content: draft and review content in GEO Style, starting from an AI first draft.

Cited and consulted sources: each answer’s sources are split into those linked in its text and those the assistant only consulted.

Sentiment: how answers describe your brand is read every day and charted over time.

Markets: prompts can be asked from the countries your buyers are in.

Answers: ChatGPT, Claude and Gemini are asked with web search on, as buyers use them, so answers reflect live sources.

Team and collaboration: invite teammates to a brand.

Assistants: DeepSeek can now be tracked alongside ChatGPT, Gemini, Perplexity, Claude and Copilot.

Sign in with a link sent to your email, with no password to remember.

Attribution: connect Google Analytics to see the visits AI assistants send to your site.

Clusters: your tracked prompts grouped by topic, so you can see which themes you cover.

Reputation risk: an alert when an answer says something negative about your brand.

Competitors: who the assistants recommend instead of you, and your share of recommendations against each.

Sources: the sites the assistants cite when they answer your questions.

Brands: add your brand with its website and a short description, and list the competitors you want to compare against.

Decisions: track the buying questions your buyers ask ChatGPT, Gemini, Perplexity, Claude and Copilot, and see which you win, which you lose and the brand picked instead.