Impact
Whether your finished actions worked: each one is compared with similar questions nobody acted on, with a likely range, and results by kind of action.
Sign-up opens soon. Request access and we will set you up.
- Plans
- Every planCompare plans
- In the app
- Measure, Impact
- Stage
- Prove
How it works
Prove what your work changed.
When an action is marked done, its decision is compared with matched questions nobody acted on over the same weeks, so a change across the whole market is not credited to your work. Impact shows each action’s result with a likely range, which kinds of action tend to work, the answers behind each lift, and how accurate forecasts have been. A result appears once there are enough runs; until then it says it is still measuring.
What you can do with it
- See whether a finished action changed its decision
- Find the kinds of action that work for your brand
- Show results with their uncertainty, not a single number
- Read the answers behind a lift
Works with
Features that work with this one.
Do the work most likely to change an answer
In the app: Actions, ActionsEvery planLearn what moved a decision
In the app: Decisions, a decision, HistoryEvery plan
Get started
Put the loop to work on your own brand. The first answers arrive shortly after setup.
GEO Style reads your site, suggests competitors and drafts the questions to track.
Sign-up opens soon. Request access and we will set you up.