New Features January 2026: Analytics, Attribution and More Assistants

Introduction

Updated October 2026. This post first announced our January 2026 update. We have rewritten it so that every feature below has the name it carries in the app today and works the way we describe. A few items in the original post were never built, and we say so below. For what changed after January, see the changelog.

The January update was about three things: following your numbers over time, connecting AI answers to real visits, and asking your questions on more assistants.

Analytics

The analytics work from January now lives in these places:

• Visibility: how often answers name you, link to your site and recommend you, for the period you choose. Each percentage comes with a likely range based on how many answers sit behind it.
• Assistants: the assistants you track, side by side. How often each one names you, cites your site and picks you, and which sites each one cites most.
• Competitors: your share of recommendations against each competitor, a page for each one, and who is gaining or losing ground.
• Chart notes: trend charts mark the actions you finished, the content you published and competitor site changes. Anyone on the team can add a note.

On Pro and Enterprise, Reports and exports download your data, share a read-only report by link for 7, 30 or 90 days, and send reports on a schedule.

Attribution

In January we connected Google Analytics. Today that powers two pages:

• Attribution shows the visits AI assistants send to your site, by assistant and source over time, with conversions and revenue where Google Analytics records them. Connect Search Console and it adds search demand for the topics you track.
• Revenue turns those measured visits into a modeled monthly range: AI-referred visits from Google Analytics, times your conversion rate, times your average order value. The range is labelled Modeled and sits next to the measured figures it starts from. It does not put an amount on each question.

The original post also listed real-time attribution, time-lag analysis, support for other analytics platforms and custom event tracking. None of these were built, so we have taken them out. Attribution reads Google Analytics.

More Assistants

We added DeepSeek in January. Today a brand can choose from ChatGPT, Gemini, Perplexity and Claude. DeepSeek, Microsoft Copilot and Google's AI Overview and AI Mode are not offered for now: we add each back once it returns real answers every day. Amazon's Alexa for Shopping is asked about product listings only. The home page lists the assistants a brand can choose.

How many you track for each brand depends on the plan: two on the trial and Starter, three on Pro, and every one offered on Enterprise. The Assistants page compares the ones you track on the same measures.

Setup and Everyday Use

• Brand setup takes four steps from a website address to live tracking. We read your site, you check the basics, pick competitors from our suggestions and confirm the first prompts.
• A Setup checklist then leads from your first answers to your first action.
• Actions puts what to do next in one ranked list: fixes for decisions you are losing, site issues, and mentions to earn on other sites.

What We Said Was Next

The original post named four things as coming next. Here is what happened to each:

• API access for Enterprise. Shipped as API and MCP: a read API and an MCP server with a key for each brand, on Pro and Enterprise.
• Advanced reporting and white-label options. Reporting shipped as Reports and exports and the Executive summary, both on Pro and Enterprise. White-label was not built.
• Integration with popular marketing tools. Integrations connect Google Search Console, Google Analytics, Slack, Linear, webhooks, WordPress and Webflow.
• Automated optimization recommendations. Actions ranks the work, and Impact compares each finished action with similar questions nobody acted on, with a likely range.

Getting Started

Sign-up opens soon. Plans start at $70 a month for Starter, $200 for Pro, and Enterprise is priced on request. Every account starts with a 7-day trial of Starter, with no card needed. See pricing for what each plan includes, or look around the demo.