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Prompt demand

High, Medium, Low or Unknown demand for each tracked question, from the impressions of your Search Console searches that match it, how often buyers asked it in the conversation tools you connect, how often Google’s People Also Ask asks the same thing and the monthly Google Ads searches for its searches, with the evidence listed.

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Plans
Every planCompare plans
In the app
Setup, Prompts, the Demand column; Decisions; a decision page
Stage
Cover
In the app: Setup, then Prompts, the Demand column; Decisions; a decision page. Stage: Cover.

How it works

Work first on the questions people search for.

Each day GEO Style matches your Search Console searches of the last 28 days to your tracked questions by meaning and adds up their impressions. A question is ranked against your other questions and capped by fixed floors (100 impressions in 28 days for Medium, 1,000 for High), so a small site is not shown High on a handful of searches. When Gong, Intercom, Zendesk or HubSpot is connected, the buyer conversations of the last 30 days that asked a similar question count too (3 for Medium, 10 for High). GEO Style also searches Google for each question, in its market, with the searches the assistants ran for it or a short version of the question, and reads the People Also Ask box: a question there that asks the same thing counts once for each search that showed it (once is Low, 2 or 3 times Medium, 4 or more High). Each search is looked up at most once a week, up to 100 a day per brand. The same searches get their market search volume from Google Ads through DataForSEO, in the question’s market and language: their monthly searches are added up, under 100 a month is Low, 100 to 999 Medium and 1,000 or more High, and the decision page draws the last 12 months. Volumes are looked up once a month per brand, a new question’s the next morning, up to 2,000 searches per brand a month, on every plan. A question takes the highest level any source gives it. The decision page lists the evidence behind each source and what the estimate leaves out. With no source, or when nothing matches, demand is Unknown and says why. Search Console only lists searches your site appeared for, and Google Ads rounds small volumes, so low numbers are rough.

What you can do with it

  • Sort the Decisions list by demand to work on the questions people search for
  • See which of your searches back a question
  • See the People Also Ask questions that ask the same thing
  • See how many people search for a question each month, and how that changed over the year
  • Find questions with no search signal yet

Works with

Features that work with this one.

  • Track the questions buyers ask

    In the app: Setup, Prompts, SuggestionsEvery plan
  • See where you win and where you lose

    In the app: Decisions, All decisionsEvery plan
  • Bring your data in and send work out

    In the app: Setup, IntegrationsEvery plan

Get started

Put the loop to work on your own brand. The first answers arrive shortly after setup.

GEO Style reads your site, suggests competitors and drafts the questions to track.

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