How measurement works
How GEO Style collects AI answers and reads them into decisions, sources, assistants and products.
Updated
Answers
Every answer is kept in full, with how it was collected and the web searches the assistant made, so any number on a chart can be traced back to the words behind it.
Decisions
A decision is one buying question in one market. Each one says whether the assistants pick you, which brand they pick instead, and why, and it moves as new answers come in. Decisions can be read by assistant and by topic or stage of the buyer’s journey, to see where you lead and where you trail.
Sources and assistants
Sources are the sites assistants cite when they answer your questions: which are new, rising or fading, which Reddit threads and YouTube videos are among them, and which of your pages are cited against your competitors’, by kind of page (pricing, comparison, docs and more). Where answers cite a kind of page from your competitors and not from you, Make it an action writes the action: publish the page you lack, or make the one answers pass over worth citing. Assistants compares the assistants you track on the same measures: how often each names you, links to your site and recommends you.
What answers say and what they weigh
Each answer is read for what it says for and against you and your competitors: a strength or an objection, the topic it is about, such as pricing or integrations, the exact thing within it when the topic is broad, and the answer’s own words. What answers say shows these points for you and one competitor. What AI weighs turns them around: the criteria answers judge brands on in your category, how often each comes up, who is credited and who is faulted, the questions it comes up in, and which of your pages use its words. Where a competitor is credited on a criterion and you are not, or less often, Make it an action turns it into an action with that evidence: how often answers raise it, what they look at, the leader’s case, your pages and the questions to watch.
Products
For brands that sell products, the catalogue sits next to the shopping questions: the stores and product cards answers show, the categories you lead, and the product details the answers miss or get wrong.
Your site
GEO readiness checks whether assistants can reach your site, understand what you offer and quote you. Its structured data is filled from your profile: Organization and WebSite markup for your home page, built from your name, logo, description and the social profiles your home page links, and one SoftwareApplication or Service block for each product line in your Brand Kit. Each block says what your home page has now and what is still missing, and you paste it into the page it describes.
Next: Ask GEO Style